Dow Corning Rebrands its Silicone Materials

   Dow Corning has announced that it will re-brand its range of high-performance silicone materials used in the construction industry. However, those seeking out familiar products will still be able to recognize them thanks to their descriptive product names. For example, Dow Corning 983 Structural Glazing Sealant will now be called Dowsil 983 Structural Glazing Sealant.

   To go with the new brand name, the company will be launching a new website targeting its construction industry consumers. The company says that the website will enable its clients to find the right products to match their needs and will feature access to customer support and technical support as well as regular consumer updates, and access to a variety of helpful resources.