Cary, N.C., USA -- The sales of emulsion polymer products designed to help coatings formulators meet strict environmental regulations have grown faster than anticipated, according to Arkema Emulsion Systems. The companys EnVia certification program, first introduced in 2009, now includes ten products that meet specific standards set by the company related to regulatory compliance in finished products. Beginning in 2011, every new latex product introduced by Arkema Emulsion Systems will be EnVia certified.
"The quick market acceptance of our EnVia certified products is gratifying," said Eric Kaiser, global marketing director for Arkema Emulsion Systems. "While our standards for EnVia certified products are strict, our customers tell us that we have targeted the issues that are critical to helping them meet their regulatory and sustainability goals."
Products that meet EnVia self-certification guidelines include 100% acrylic, styrene acrylic, vinyl acrylic and vinyl acetate ethylene binders, as well as the companys new SNAP 720 Structured Nano-Acrylic Polymer.
EnVia and SNAP are trademarks of Arkema Inc.
Green Seal is a registered trademark of Green Seal, Inc.
Emulsion polymer products (latexes) are used in interior and exterior architectural coatings, elastomeric roof and wall coatings, traffic marking paints; sealant and construction products, and pressure-sensitive adhesives for tapes and labels.
A global chemical company, Arkema consists of three businesses: Vinyl Products, Industrial Chemicals, and Performance Products. Arkema reported sales of 4.4 billion euros in 2009. Arkema has 13,800 employees in over 40 countries and seven research centers located in France, the United States and Japan. With internationally recognized brands, Arkema holds leadership positions in its principal markets.
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