Despite the economic upturn in 2010, risks still remain for a sustained recovery. The high debt level of many countries is threatening the stability of the financial and banking system. The need to trim government spending around the world will have an impact on demand, as will the winding down of national stimulus programs and the end of inventory restocking.
Additional risks are primarily associated with
??volatile raw materials and currency markets,
??excess capacities,
??growing geopolitical tensions, and
??protectionism in the form of new trade barriers
In all these adverse environmental factors, the worlds top paints brands through their own efforts to make their own companys performance has improved to varying degrees. AkzoNobel N.V, 2010 strong revenue gains continued to be achieved in high growth markets across all business areas, while revenue development in Europe the mature markets remained weak. Performance Coatings and Specialty Chemicals reported the strongest revenue increases of 18 and 15 percent respectively, with Decorative Paints revenue up 8 percent.
2010 total 22.15 billion liters global coatings, the output value of more than 1,00 billion dollars. Coating compared to 2009 production increased by about 8%. Mature market in 2010 (Europe, North America) a slight increase in sales, sales growth in Asia Pacifics largest paint, paint the worlds largest consumer region, further increase sales in 2010 accounted for nearly 50% of the world.
2011worlds top ten paint brands:
1. AKZONOBEL (NED)     www.akzonobel.com         $ 17,05 billion
2. PPG Industries (U.S.)      www.ppg.com             $ 12,54 billion
3. Sherwin-Williams (U.S.)   www.sherwin-williams.com    $ 7,84 billion
4. DUPONT (U.S.)          www.dupont.com           $ 5,05 billion
5. BASF (GER.)            www.basf.com             $ 4,53 billion
6. RPM Inc (U.S.)           www.rpminc.com           $ 3,41 billion
7. Diamond Paints (U.S.)     www.diamondpaint.us        $ 3,32 billion
8. SACAL (U.K.)           www.sacalpaint.com          $ 3,28 billion
9. VALSPAR (U.S.)         www.valspar.com            $ 3,22 billion
10. Nippon Paint (JPN)      www.nipponpaint.co.jp         $ 2,63 billion

1. AKZONOBEL
Company Profile:
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. AkzoNobel supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. AkzoNobel portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, AkzoNobel are a Global Fortune 500 company and are consistently ranked as one of the leaders on the Dow Jones Sustainability Indexes. With operations in more than 80 countries, AkzoNobel 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today.
Netherlands, Amsterdam
PO Box 9300
Tel: +31 263664433
Fax: +31 263663250
Website: www.akzonobel.com
Key figures 2010:
Coatings sales: $ 17,05 billion
Number of employees: 55,000
Coatings Sales: 1.76 billion liters
Geographic Sales: Europe 35%, Americas 34%, 31% in Asia Pacific
Board member:
Hans Wijers: Chief Executive Officer and Chairman of the Board of Management
Keith Nichols: Chief Financial Officer
Leif Darner: Board member responsible for Performance Coatings

Tex Gunning : Board member responsible for Decorative Paints

Rob Frohn: Board member responsible for Specialty Chemicals
Focus on the development:
- Mainly in emerging markets and Asia-Pacific region reached 70% of U.S. sales.
-ROS steady at 8% return on investment rate to 22.5%.
-Decorative coatings, including powder and specialty industrial coatings, automotive refinish, marine conservation and aerospace coatings.
Market Positioning:
Top 3 in Europe: decorative paint, repair paint, powder coating
The worlds best-selling paint: powder coatings, wood coatings, coil coatings, marine protective coatings, aerospace coatings.
European markets selling paint: decorative coating
Asia-Pacific market and the North American market selling coatings: decorative paints, wood coatings
Summary:
October 1, 2010 the company completed the sale of its National Starch business for US$1.3 billion. Then two acquisitions were announced? the Lindgens Metal Decorating Coatings and Inks business, and China’s Changzhou Prime Automotive Paint Co., Ltd business, both within the Performance Coatings business area.
AkzoNobel has been selected by Walmart to be the primary paint supplier for the retailer’s U.S. stores. The company will develop and manufacture a portfolio of interior and exterior paints for more than 3,500 Walmart stores nationwide.  This agreement builds on the existing relationship with Walmart, the world’s largest retailer, for paints in Puerto Rico and Canada, and with Liquid Nails adhesives in the U.S.“This is an excellent opportunity for us to work with Walmart and offer their customers an exciting new in-store program,” said Tex Gunning, the AkzoNobel board member re­sponsible for decorative paints. “This is a landmark deal which will significantly boost our market share in the U.S. and contribute to further enhancing the value of our Glidden brand there.” AkzoNobel Decorative Paints in the Americas (Canada, US and Latin America) currently employs around 7,200 people and generates revenue of close to U