ST. PAUL, Minn. -- H.B. Fuller Company, a leading global adhesives provider, has launched Advantra Encore adhesive, a new custom designed, proprietary technology platform that transforms hot melt performance. With performance surpassing that of metallocene-based packaging adhesives, Advantra Encore hot melt sets a new standard for performance and supply.

"H.B. Fuller invented the category of high performance hot melts more than a decade ago with our Advantra line. Since then, no other supplier has been able to upgrade the standard of performance until now," said Barry Snyder, chief technology officer of H.B. Fuller. "Once again H.B. Fuller has applied our knowledge and commitment to perfecting adhesives to introduce Advantra Encore hot melts. The time is right for this entirely new, globally available technology platform that delivers superior performance to our packaging customers."

To develop the Advantra Encore platform, H.B. Fuller went beyond conventional formulating. The H.B. Fuller team custom designed a hot melt for high performance case and carton sealing. Drawing upon its nearly 125 years of adhesives experience, H.B. Fuller invented the Advantra Encore platform to provide superior bonding higher mileage and broader service temperature range compared to traditional packaging hot melt technologies (metallocene-based or EVA).

Advantra Encore adhesive is specifically designed for exceptional bonding on a uniquely broad range of challenging substrates including coated stocks and high recycled-content board. Due to its aggressive hot tack, Advantra Encore hot melt can grab and hold quickly to prevent pop-opens with high-memory board. This high level of performance also offers the potential to switch to lower cost boards that are challenging to seal. The Advantra Encore combination of low density and exceptional bonding provides more mileage than metallocene-based or EVA hot melt adhesives. As a result, the Advantra Encore platform delivers exceptional value for the long run.

From deep freeze to hot fill, one Advantra Encore product performs across broad service temperature ranges (-20 degrees to 140 degrees F/-29 degrees to 60 degrees C). With Advantra Encore hot melt, case and carton sealers no longer have to rely on multiple adhesive products to handle varying service temperatures, which may lead to other manufacturing benefits such as simplifying operations, improving efficiency and reducing maintenance.

Advantra and Advantra Encore are trademarks of H.B. Fuller Company

Source: H.B. Fuller