LORD Corporation to Focus on Different Adhesives Chemistries Available at USSC

Cary, NC -- LORD Corporation - a global leader in developing UL-approved adhesives for the sign industry - has announced that Michael Verdi, Senior Technical Service Representative, Americas, will speak at the United States Sign Councils (USSC) 2011 Sign World International Convention.

The meeting will be held Friday, December 2 at the Atlantic City Convention Center in Atlantic City, N.J. Verdis topic is entitled "Using Structural Adhesives in Sign Making."

The usage of structural adhesives within the sign fabrication industry continues to increase steadily each year. Structural adhesives provide a multitude of benefits including design flexibility, improved aesthetics and enhanced corrosion protection. This presentation will focus on the different adhesives chemistries that are currently available as well as explore several existing applications.

Working for more than six years as a Senior Technical Service Representative at LORD Corporation, Verdi has experience maintaining a large territory throughout the Americas. His primary focus involves assisting both internal and external customers by means of providing Meter Mix Dispensing (MMD) equipment service and setup, and creating clamping and fixturing means for new/existing applications. In addition, Verdi is responsible for training distributors and account managers on the LORD Industrial Adhesive product line, visiting customer facilities to conduct audits and establishing sales tools.

Verdi holds a Bachelors of Science in electrical engineering from New York Tech, and an MBA, with a concentration on marketing, from Columbia Southern University.