Presentation:

The annual exhibition Polyurethanex is the unique in Russia the international specialized exhibition of polyurethane materials which visually shows achievements in sphere of materials technology, promoting exhibitors in establishing of new business contacts and partner relations.

Polyurethanex is held in the end of February at the leading exhibition centre of Moscow -Crocus Expo International Exhibition Centre.

The event purpose is defined by three components:

- Industrial and Economic Relations Development;

- Scientific and Technical Information Exchange;

- Wide introduction and application of innovative technologies of polyurethane materials manufacturing and introduction.

The main visitors of the previous Polyurethanex editions are representatives of the ministries and departments, heads and leading experts of the enterprises and organizations of car building, railway, aircraft and pipe-line transport; oil and gas branches; a military-industrial complex, shoe-making, light, furniture-making, chemical and mining industry, metallurgy, research and external economic sphere (brunches) construction, and also other industrial enterprises and educational institutions.

In 2011 the Polyurethanex was visited by over 2 000 specialists.

The integral part of Polyurethanex exhibitions is the scientifically-practical conference "Modern State and Prospects of Development of Production and Use of Polyurethane Materials in Russia" which essentially increases an operational efficiency of exhibitors and visitors at the exhibition. Aiming at development of close interrelations of science and manufacture, conference contains the maximum volume of the innovative information and boosts active interchange of professional experience.

The conference purpose is discussion of actual problems and new workings out in the field of polyurethane materials by leading scientists and experts, an exchange of experience concerning equipment designing, operation and modernization, presentation of new technologies and equipment.

Information partners of Polyurethanex invariably are basic Russian and foreign editions and publishing houses: FAPU - European Polyurethane Journal, Lakokrasochnaja Promyshlennost Magazine (Paint and Coatings Industry) IPCM - International Paint&Coating Magazine, Polymer materials. Products, equipment, technology magazine; Polymers-money magazine, Neftegas.ru magazine, PLASTINFO magazine, Eurasian chemical market magazine, Chem-Courier magazine, Russian nanotechnologies Magazine, Science& Technologies of Russia Magazine, Construction materials, the equipment, technologies of XXI century magazine; The Chemical Journal, Promyshlehyi Vestnik Magazine, Chemical Equipment Magazine, etc.

Information partners regularly publish advertising and final materials about Polyurethanex. Active promotion via the Internet is carried out by means of banners and information on leading Russian and foreign industrial websites, regular e-mail postings to subscribers. We cooperate with information portals: Chemport.ru, HimTrade.RU, NefteGaz.ru, Plastinfo.ru, Materialsgate.de, Strf.ru, Best-stroy.ru, Rccgroup.ru, Stroyka.ru, Альянс Медиа, Stroy-Obozrenie.ru, Advis.ru, Oborud.info, Promrf.ru etc.

One of the basic methods of realization of an exhibition advertising campaign is a Direct-mail on specially generated databases, and also advancement at the Russian and foreign exhibitions, conferences, seminars thermal and adjacent subjects. Partner relations are adjusted with following foreign exhibitions and conferences: Putech Eurasia (Turkey) International Polyurethane Summit in China; Guangzhou (China) International Coatings, Printing Inks and Adhesives Exhibition COAT EXPO China; Russia/CIS Coatings and Raw Materials Market Conference (Ukraine).

Mutual distribution of invitation cards by organizer and exhibitors according to their client data bases involve target audience and create multiple effects.
The venue of the exhibition is defined with the level and requirements of Russian and foreign exhibitors to the quality of services of International exhibition center. Crocus Expo is the leading exhibition centre in Russia. High level of services and professionalism corresponds to the international requirements of the exhibition industry that allows participants of the exhibition to work with the maximum effect. IEC Crocus Expo is situated on at the intersection of Moscow Ring Road and Volokolamskoe highway in close vicinity to Myakinino metro station.

具体请点击：http://www.mirexpo.ru/eng/exhibitions/poly12.shtml