BASF Expands Territories of 2 NA Distributors for its Industrial Kaolin Products

CHARLOTTE, NC -- BASF Corporation has expanded the territories of two exclusive distributors for its industrial kaolin products, Brandt Technologies, Bensenville, Illinois, and Superior Materials, Garden City, New York.

Effective September 1, 2012, Brandt Technologies will expand its existing exclusive BASF industrial kaolin Midwest territory representation to include Michigan, Indiana, West Virginia, and western Pennsylvania. Superior Materials will add eastern Pennsylvania, Virginia, and Maryland to its exclusive Mid-Atlantic region.

"We are excited to expand the responsibilities of these channel partners. They have demonstrated consistent high levels of customer commitment over the many years they have represented BASF industrial kaolin," said Jan Jeffries, Sales Director, for BASF in North America.

Frank Bergonzi, Director, Corporate Distribution for BASF in North America, said that the change is consistent with BASFs corporate channel strategy. "We are consolidating the number of distributors we use and increasing to the responsibilities of incumbent distributors," said Bergonzi.

About BASF Industrial Kaolin

BASF specialty kaolins improve performance, lower costs, increase efficiency, and enhance the value of customer products and processes in the plastics, rubber, ink, cosmetics, ceramics, adhesives, paints and many other industries. Major product lines include Satintone , ASP , Translink , Ultrex , and MetaMax . For more than 40 years, BASF has been a leader in mineral surface treatment technology and has the most advanced surface treatment processes in the kaolin industry

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011.

BASF is one of the worlds leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. BASF combines economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. The companys products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. The company has summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about ?3.5 billion in 2011 and had more than 111,000 employees as of the end of the year.