HERMA Offers Hermaexquisite, a Self-adhesive Material for Wine Label Producers

The business segment encompassing self-adhesive labels for wine bottles is a challenging but growing market. Against this background, Herma is using its innovative multi-layer technology to produce a special self-adhesive material for wine labels. The most compelling feature of the new Hermaexquisite range is its special 62W adhesive. Alongside other attributes, it offers outstanding adhesive properties in the cool and damp conditions in which wine bottles are regularly stored. In addition, the adhesive passes the especially rigorous "ice bucket test" with distinction. Even after prolonged submersion in a wine cooler, the labels remain attached to the bottles. Hermas multi-layer technology enables label manufacturers to enjoy this benefit without any compromises, insists managing director Dr. Thomas Baumgartner, "The excellent adhesive properties go hand in hand with equally outstanding convertibility. These benefits are achieved because we apply two different layers of adhesive at the same time. We can thus very accurately control both the adhesive and the converting parameters independently."

Labels sell wine

The Herma exquisite range embraces a broad variety of high-quality label materials. It primarily contains various textured and moisture-proof papers, but also includes coated papers, aluminium papers and films. This variety, which has become an essential component of successful wine marketing, gives rise to an abundance of design options. "At the point of sale, the decision to buy a particular bottle of wine is made almost exclusively on the basis of the label," explains Dr. Baumgartner. "Its no wonder that self-adhesive labels are becoming more and more popular. Not only are they more economical to produce in relatively small quantities, but their look and feel can exert a very favourable influence on the sales success of the wine."

About Herma

Located in Filderstadt near Stuttgart (Germany) Herma GmbH is a leading European specialist in self-adhesive technology. In the 2011 fiscal year, the Herma Group generated sales of around ?37.2 million with 830 employees in three divisions - Self-adhesive Materials, Labels and labeling Machines. The export ratio was around 53 %.

Source: Herma