Henkel Expands Range of Innovative Adhesive Solutions for DIY at its Bunnings Facility

Bunnings Warehouse, one of the Australias largest retailer of home improvement and outdoor products, carries a broad portfolio of Loctite consumer adhesives.

As a leading retailer, one of Bunnings major strengths is the ability to launch innovative do-it-yourself (DIY) solutions to help consumers achieve their projects with ease. In line with this, numerous innovative adhesive products from Henkel have been launched into Bunnings. These included: Loctite Go2, Easy Repair, Power Flex, Glass, Fun Tack, 55 and Clingtape PVC Duct tape. The new product lines strengthened Henkels position as one of the leader in innovative DIY adhesive solutions.

Yuri Lunedei, National Account Manager, Consumer Adhesives business unit, Henkel Adhesive Technologies explained that Loctites strong brand equity, coupled with its wide range of niche adhesive variants, have helped to expand its product range in Bunnings stores.

"Loctite is a well-known and respected brand in its category, and the expanded product range at Bunnings has been supported by a series of in-store training activities and proactive client management from our national agent and sales representative," Mr Lunedei said.

Henkel develops and markets a full line of innovative adhesive and sealant solutions for any DIY project. The Henkel name stands for innovation and quality for adhesives and products for both contractors and DIY enthusiasts.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, has some 47,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace.